Rent vs. Buy

Home Is Where the Heart Is [INFOGRAPHIC]

Home Is Where the Heart Is [INFOGRAPHIC] | Simplifying The Market

Some Highlights

  • There’s no doubt about it: homeowners love their homes, and that feeling has become even more important over the past year.
  • The vast majority of homeowners say they’re emotionally attached to their home and that it has kept them safe during the COVID-19 pandemic.
  • Owning a home provides a sense of safety, security, and accomplishment. Let’s connect to move your homeownership goals forward today.

93% of Americans Believe a Home Is a Better Investment Than Stocks

93% of Americans Believe a Home Is a Better Investment Than Stocks | Simplifying The MarketA recent Survey of Consumer Finances study released by the Federal Reserve reveals the net worth of homeowners is forty times greater than that of renters. If you’re wondering if homeownership is a good investment, the study clearly answers that question, and the answer is yes. Do Americans believe a home is a better investment […]

How to Make the Dream of Homeownership a Reality This Year

How to Make the Dream of Homeownership a Reality This Year | Simplifying The MarketIn 1963, Martin Luther King, Jr. inspired a powerful movement with his famous “I Have a Dream” speech. Through his passion and determination, he sparked interest, ambition, and courage in his audience. Today, reflecting on his message encourages many of us to think about our own dreams, goals, beliefs, and aspirations. For many Americans, one […]

The Importance of Home Equity in Building Wealth

The Importance of Home Equity in Building Family Wealth | Simplifying The MarketHomeownership has always been the first rung on the ladder leading to household wealth. As Freddie Mac recently posted: “Homeownership has cemented its role as part of the American Dream, providing families with a place that is their own and an avenue for building wealth over time. This ‘wealth’ is built, in large part, through […]